Senior Media Strategist
Staff photography by Iris Booth
Anne has been in the media planning field for over 20 years, working with a wide range of industries and services, from packaged goods to provincial lottery, from retail to utilities. She started her career in Ontario, where she gained experience with national clients. Since her move to the Maritimes in 2000, she has had the opportunity to work with regional and provincial clients, while still keeping her hand in national media. Most recently she has been providing her media expertise to clients such as O'Regan's Automotive, Efficiency Nova Scotia, NSBI, Irving Consumer Products (Royale and Majesta), and Nova Scotia Liquor Corporation. Anne’s passion is digging into consumer research, finding those insights and ‘nuggets’ that will help inform how best to reach the target audience. She is a tenacious but fair negotiator, looking for the best combination of quality and efficiency when buying media.
Everyone you will ever meet knows something you don't.
– Bill Nye