Targeting your audience
With research at the foundation of every media plan, we subscribe to the most up to date industry research tools available to ensure accurate and precise audience targeting. By developing consumer profiles, we recognize what motivates the target, understand their life stages and determine where we can best reach them at exactly the right moment.
Our 360° approach
Using consumer insights, we take a 360 degree approach to media planning, incorporating new and emerging platforms with traditional media, to ensure effective message delivery with maximum impact. We expertly and confidently work with all media channels including broadcast, out-of-home, experiential, print, digital, social, and search engine marketing.
- Out of Home
Our key clients to date cover a wide range of sectors including automotive, retail, tourism, education, government, not-for-profit, medical services with regional, national and international requirements
“In 2003, we used MW360 Media on a one-time project in Newfoundland and Labrador. Margot and her team have never left our side since that lucky day for our agency. We consider them an extension of our strategic and creative teams….over this time they have quarterbacked and negotiated strategic media plans which have run in some of the most complex and niche markets in Canada from St. John’s, Newfoundland to Delta, British Columbia. The MW360 team has a keen ability to simplify the complex and also an uncanny ability to over deliver on expectations day in and day out.
“As a client of MW360 Media, our public affairs team, and the organization as a whole, was supported with excellent, professional advice based on experience and knowledge of the industry. Margot and her team were more than a partner, they were in effect extended members of the public affairs team. We felt supported and knew beyond a shadow of a doubt that MW360 Media had our best interests at heart and worked hard to differentiate our organization from our competition. That relationship was a key contributor to the unprecedented success of our advertising and marketing efforts.