Media planning.
Full circle.
In today’s media world, the sky’s the limit.
We work expertly and confidently with all media channels, combining digital and offline media for first-in-class integrated media plans.
Our 360 approach to media gives our clients the insight and expert counsel to make the best decisions for their media dollars. This comprehensive experience in digital and traditional media opens old and new channels alike so audiences of all sizes can be reached in creative and innovative ways.
“MW360’s team helped us better understand where to focus our energies and resources. They have substantial knowledge of the Canadian media landscape and are well versed in both traditional and new media.”
Canadian Museum for Human Rights
The A+D Media Process
Phase 1: Planning With a Data-Driven Approach
Every project begins with a strategic planning session and creative brainstorm. We learn everything about our client, their business, and their customer. Then we dive into research and data to uncover channels, opportunities, and approaches that will deliver results.
When we combine the skill sets of our digital and traditional media team, we gain the ability to produce first-in-class integrated media plans.
phase 2: Mapping the media course
We find the right path for your campaign based on our extensive experience and research, choosing the most effective media to meet your goals.
Digital Expertise
We believe that a truly successful digital campaign integrates all online initiatives to deliver one synergistic execution.
Our experienced digital specialists strategically navigate the complex digital landscape to develop a holistic understanding of your consumers and stakeholders.
Social
A strong paid social media strategy is a key component of a strong digital strategy. Our ability to treat each channel as its own entity while leveraging cross-channel insights is where the true value lies in our social executions.
Offline Media
It’s not 360 if it’s only online. We keep a close eye on media consumption habits and audience trends for broadcast, out-of-home, and print. This knowledge and expertise enable us to deliver expert strategic direction.
Search Engine Marketing
The The A+D Media analysts are experts in their field. Combining their skills and insights with the latest industry tools results in strong, data-driven campaigns for our clients.
phase 3: IMPLEMENTATION, Integrating Digital & programmatic Planning
Next, we implement the plan—negotiating the best rates for our clients and choosing media that are measurable, effective, and efficient.
Identifying and targeting the right moments for media buys is the difference between audiences seeing your ad or missing it altogether. Having this data means that no advertising dollars are wasted and that every ad has been strategically served to reach its target.
phase 4: Monitoring & Reporting
Once a campaign is launched, we move into ongoing monitoring and evaluation to ensure accurate delivery and to maximize the return on your media investment.
Using the most up-to-date research tools, we assess the delivery and negotiate compensation for any audience shortfalls that may have occurred.
“We truly feel that MW360 has kept us at the forefront of the newest and most effective media tactics to successfully reach the people of Saskatchewan–especially when it comes to embracing new digital and mobile platforms and tactics, and social media.”
Saskatchewan Union of Nurses